6.17.2010
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2 comments:
this ad is really interesting.
it proves mcdonald's is so established as a brand that they no longer need to have anything to even mention their product.
it's a spot that is paid for, cast and shot ONLY to remind the culture that mcdonald's is in step with the times. an issue that, if you really look at it, is 100% irrelevant to the product being advertised. it doesn't matter if you're cool with me being gay, my big mac is still going to taste the same.
i'm beginning to find ads like these even more nefarious than the BUY BUY BUY example, because at least the latter makes no bones about what it's doing.
this ad, on the other hand, rightfully assumes such a familiarity between the brand and the market that it can come at you from a no-strings-attached "oh i just dropped by to say hello" angle. bullshit.
but really it's not too exceptional, right? i mean, brands are always selling themselves by alliances made with lifestyles that were once marginal and are now coming comfortably within the fold of mainstream acceptability. punk rock. skateboarders. homosexuals. fast food.
well put, Brantley
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