lightlane

LightLane
Gold Award
Category: Leisure & Recreation
Design: Evan Gant, Alex Tee, Altitude (U.S.)

Bike lanes have proven to be an effective method of protecting cyclists on congested roads, yet they can be prohibitively expensive to install. LightLane provides an alternative. Using a laser, a rider projects a crisply defined virtual bike lane onto the pavement, giving drivers a familiar boundary to avoid. With this wider margin of safety, bikers will regain their confidence to ride at night, making the bicycle a more viable commuting alternative.

http://www.lightlanebike.com/